Icelandic Glacial is a brand of natural bottled spring water
from the Ölfus Spring in Iceland.
Icelandic wanted to expand their market to high-end
retail and dining by creating new, glass bottle packaging
and adding sparkling water to their product line.
We designed their cases to reflect the clean and crisp taste
of their natural spring water and the country's contemporary design sense.
We designated a color for each case
to distinguish the two different products on the shelves.
Client — Icelandic
Role — Art Direction
Agency — Team One, 2017