Ritzelle Cayabyab


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With the help of the 10 year-old, YouTube sensation, "Kid President",
we educated the world on how to “Drive a Little Smarter” with a
fully integrated campaign and a brand overhaul for Meineke Car Care.


We refreshed Meineke's look, pushing it's iconic yellow color
to make the brand feel more approachable.
The design direction and messaging was intended to
feel simple and easily digestible.


We delivered the whole spectrum—broadcast, digital,
print collateral, direct mail, photography, and illustration.


Client — Meineke
Role — Design Direction
Agency — Pitch, 2017