Ritzelle Cayabyab

Prescription Strength Pets


RX: Dogs & Cats is a launch campaign that introduces and brings awareness to The Pet Effect.
To appeal to our audience’s interest and humor, we created a spoof campaign with two videos and collateral,
mocking the pharmaceutical ads we all know.


Client — Zoetis
Role — Art Direction, Branding
Agency — All Boats Rise, 2017

Aster Awards: Gold Winner, Healthcare Education
Pet Industry Joint Advisory Council, PIJAC: Excellence in Communication