Ritzelle Cayabyab
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The Pet Effect

Backed by scientific research, The Pet Effect is an initiative that proves that pets have a positive impact on human health. We worked with the Human Animal Bond Research Institute and Zoetis and turned complex research into compelling talking points visualized through fun infographics, videos, social content, and a website.
 

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Client — Zoetis
Role — Art Direction, Website Design, Branding, Illustration
Agency — All Boats Rise, 2017

Aster Awards: Gold Winner, Healthcare Education
Pet Industry Joint Advisory Council, PIJAC: Excellence in Communication